Unleash Your Unique Advantages

How to realize your potential and grow your life, your team, and your career. 

What’s the best of how the world sees you? What makes you most fascinating, and most valuable to the people around you? How can you communicate your special strengths to your clients and co-workers?


New and  Innovative Personality Test

Our online test reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most. Use your Fascination results to communicate more clearly, unleash the true potential of your team and handle conflicts more.

To become more successful, you do not have to change who you are – you have to become more of who you are.


Fascination Advantage® Assessment

Discover how the world sees you.
At your best.

More about the test

Personal Branding

Develop your anthem and build a distinct brand for your personality.

More about communication


Help your team members see the best of themselves and spark a cultural transformation.

More about team strength

The Fascination System


The 7 Advantages

Seven different ways
to communicate and fascinate

The 49 Archetypes

49 combinations of the primary and secondary advantage of a person


The Book

The US-Bestseller of Sally Hogshead: „How the world sees you“

Transform Your Team

Show everyone their highest value

Inspire your team with our award-winning principles of branding and communication.
Help team members to contribute their highest value and to discover the true benefits of diversity.

Increase team performance and engagement

Learn more about team performance


About Us


mynds Consulting


mynds Consulting

Extensive experience and practical solutions for the German-speaking markets, inspired by business, psychology and marketing


Sally Hogshead


Sally Hogshead

World-class branding expert and author who developed the Fascination Advantage® System